Softwares : Figma | Photoshop
 

This project, undertaken in collaboration with the company Surge, focuses on redesigning an e-commerce platform for the sale of handmade wooden board games. While the company had an excellent reputation, its ordering system was outdated, and the owners were overwhelmed with inquiries, as they were responsible for both building the games and managing orders. Therefore, the goal of this redesign is to streamline the ordering and sales process to accommodate more orders and increase profitability. Additionally, the project aimed to refresh the brand image to better resonate with the target audience.
 

Over a period of 3 months, a comprehensive analysis of the product, user, needs, and competition was conducted. The entire website and its mobile version were designed and iterated upon, along with the creation of a new, functional logo that aligns with the updated brand image.

Watch complete analysis and project in the Figma file here: Link